‘Race with the Titans’ aims to strengthen engagement with fans and spread awareness on general health and fitness
The Gujarat Titans, the Tata Indian Premier League (IPL) 2022 Champions, have launched a unique fan engagement and health and wellness initiative called ‘Race with the Titans’. In partnership with Stepathlon, the Gujarat Titans have created a campaign to encourage the fans to get healthier and fitter and in turn be gratified for their progress. Fans can become a part of the campaign by signing up for it on the Gujarat Titans’ official App ‘Titans Fam’ – which is available on Google’s PlayStore (Download the Android App) and Apple’s App Store (Download the iOS App).
This initiative by the Gujarat Titans is designed to strengthen bonds with the fans and make them feel more connected with the team. ‘Race With the Titans’ endeavours to improve health and fitness levels among the fans irrespective of their age, gender and location. While it is a health and well-being initiative, the Gujarat Titans have made it more engaging by adding a competitive tinge to the activities.
The interactive experience will help fans achieve their fitness milestones with engaging contests – whereby they can compete with others virtually. These contests will feature activities such as a 30-second push-up challenge, completing 10,000 steps a day for a week and sharing a picture of your workout with your friend. Taking part in these challenges will give participants the opportunity to earn GT points and win prizes. Through the spirit of healthy competition, Gujarat Titans aim to foster a commitment to health and wellness in the larger community.
The first 500 people to sign up on the Titans Fam App will win an Exclusive GT Lapel Pin and Pop Socket! Through the campaign, the most successful participants will get rewards such as Meet and Greets with the Gujarat Titans players, match tickets, signed merchandise and a lot more.